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8 May 2025 (This article has been archived*)
Guided by the voice of the Waste-to-Energy plant – dreaming of a different job –visitors to expedition Clean World embark on a sustainable adventure at HVC in Alkmaar. In a mix of listening, doing and watching, the plant takes schoolchildren, interested parties and officials on a journey through a story about climate change, sustainability, circular economy and our consumer behavior.
Seven Dutch artists used walls of the plant for illustrations that bring the story of climate, clean energy, waste and reuse to life. The colorful scenes playfully confront visitors with our own purchasing behavior and reveal clean and innovative alternatives.
The Plant Speaks
As narrator, the plant itself shares its dreams of a future in which its own work has become redundant and it can transform into something it would much rather be: an amusement park. And to make that dream come true, it needs the help of the visitor. How can they make the plant unemployed?
The story takes you from the household goods world to the polluted water world and shows you the – normally invisible – consequences of the consumer society. The plant also shows you that – as long as it continues to do this work – it makes heat and electricity from the residual waste.
Along the way, you will discover how you can help out the plant out by adjusting your purchasing behavior and lifestyle: reducing, repairing, waste separation and using alternative energy sources. At the end of the tour, visitors can write down on a piece of paper what they are going to change to contribute to a cleaner world and hang this in the ‘promise tree’. In 2024, around 4.550 visitors took part in the expedition.
Other nominees for the 3rd CEWEP Communication Award:
ARC, Denmark – The EU Top Candidate Debate, An Afternoon in the Name of Democracy
A2A, Italy – WtE Brescia 2024 Integrated Communication Campaign
The Award winners will be decided by popular vote during CEWEP Congress 2025 on 5th June in Gdańsk.
* Note on archived content: The texts and documents provided in this section serve exclusively to document the activities of CEWEP and to provide information about their progress. They reflect the factual and legal status as well as the data bases as of the respective publication date and will not be updated after publication. All information, in particular statements with environmental or sustainability references, key figures, goals and forecasts, refer exclusively to the time and the methodological and legal framework conditions applicable at that time. They do not make any statement about the current or future characteristics of products, services or activities and do not constitute advertising for specific products or services or an offer. Whether and in what form the goals or declarations of intent mentioned therein will be continued can be determined exclusively by the current publications.
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