LIPOR, Portugal – Campaign for LIPOR Waste-to-Energy Plant’s 20 years celebration

In 2020, LIPOR Waste to Energy Plant celebrated 20 years. More than 7,700,000 tons of waste valorised.

In order to commemorate the two decades, we promoted a Communication Campaign that shows the amount of waste that was treated for those years. Over the past 20 years, over 7,700,000 tons of waste have been produced at LIPOR’s associated municipalities.

The goal was to shock and awareness the Citizens and show that we needed three landfills to accommodate all that waste. Thousands of hectares of land would have been squandered to deposit all these quantities. And all these resources would be wasted without any use. So, waste to energy is good in the Integrated waste Management system.

The Communication Plan included:

• 360º Video (Only in a Portuguese version) with Virtual Reality:
• Press Releases
• Media Publicity (Newspapers)
• Social Media
• Waste to Energy Corporate Video (20 Years of Waste to Energy):
  
• Monitorization Book of Waste to Energy Plant
• Informative Panels in Waste to Energy Plant
• 20th Anniversary Event with External Stakeholders
• 360º Exhibition
  • FlyBanners
  • Quizz
  • Robot
  • Hologram
  • Interactive Mupies
  • Merchandising 3D Printer
  • 360º Video (see above)

• Open Day to Community and School Tours

2020 year to celebrate excellence!

Other nominees for the 2^nd CEWEP Communication Award:

Belgian Waste-to-Energy, Belgium – ‘World Day for Safety and Health at Work’ Safety Campaign

ISVAG, Belgium – Popular cartoon character Jommeke and ISVAG join forces

The Award winners will be decided by popular vote during 10th CEWEP Congress in Berlin on 15^th June 2023.

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