ISVAG, Belgium – Popular cartoon character Jommeke and ISVAG join forces

11 May 2023 (This article has been archived*)

Belgium is not only the land of fries, chocolate and beer, but also of comic strips. Besides Tintin and Asterix, also Jommeke belongs to our national cultural heritage. Because the author of Jommeke, Jef Nys, lived in Wilrijk, the young adventurer is also omnipresent in the neighbourhood where the ISVAG installation is located.

As early as 1972, we could read in one of the Jommeke albums that he fights for a waste-free world. In this album the Plastic Whale appeared for the first time. It was a special submarine, an invention of Professor Gobelijn, Jommeke’s friend. In 2020, album number 300, ‘De Plastic-hunters’, was published, in which the comic book hero, together with Professor Gobelijn, develops a new version of the submarine that converts plastic waste into energy. A collaboration with ISVAG, the waste processor that converts non-recyclable residual waste into energy, was a logical next step.

Together with the publisher, a special edition of the comic book ‘De Plastic-hunters’ was created and printed, which, in addition to the regular comic strip, also contains a number of extra pages about the operation of the ISVAG-installation and messages that encourage young people to avoid waste.

All children who visit ISVAG with their school from now on will receive the comic book as a gift. In this way, ISVAG brings a clear message about environmentally friendly waste processing to this specific group in a fun, child-friendly way.

To celebrate this collaboration, Jommeke came to ISVAG on 24^th October 2022, to visit the waste-to-energy plant together with a group of school children.

Other nominees for the 2^nd CEWEP Communication Award:

Belgian Waste-to-Energy, Belgium – ‘World Day for Safety and Health at Work’ Safety Campaign

LIPOR, Portugal – Campaign for LIPOR Waste-to-Energy Plant’s 20 years celebration

The Award winners will be decided by popular vote during 10^th CEWEP Congress in Berlin on 15^th June 2023.

* Note on archived content: The texts and documents provided in this section serve exclusively to document the activities of CEWEP and to provide information about their progress. They reflect the factual and legal status as well as the data bases as of the respective publication date and will not be updated after publication. All information, in particular statements with environmental or sustainability references, key figures, goals and forecasts, refer exclusively to the time and the methodological and legal framework conditions applicable at that time. They do not make any statement about the current or future characteristics of products, services or activities and do not constitute advertising for specific products or services or an offer. Whether and in what form the goals or declarations of intent mentioned therein will be continued can be determined exclusively by the current publications.

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